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About me

Let me introduce myself

A bit about me

Daily, I have been learning and doing several tasks related to integrated marketing communications, from strategy and planning stages, organizing, to post-evaluation, included these elements: advertisements, event management, digital marketing, content marketing, personal selling, direct marketing, and public relations.

I have concern to some issues, particularly to education. With my partners, I have founded a youth opportunities hub for Indonesian students, named Kampus Update, as my way to volunteer and contribute for education and Indonesian youth development.


Rifa Mulyawan

Personal info

Rifa Mulyawan

Marketing communications specialist | Co-founder of @KampusUpdate | interested in marketing communications, political marketing, and traveling

Birthday: 07 Jan 1989
Phone number: +(62) 856 9333 6266
Website: www.rifamulyawan.com
E-mail: rifamulyawan@gmail.com


Know more about my past


  • 2014-Present

    Marketing Communications Specialist | PT Phillip Securities Indonesia

    My responsibilities include: analyzing the market condition, the target market’s behavior (including their needs and wants), competitors' strengths and weaknesses, and to adjust them with the strengths and weaknesses of our products and services, then figure out some strategies those suitable to be applied for the company. I also created and suggested a marketing plan to promote the latest product of the company, Phllip Reksadanaku, and have been leading its promotion execution.

  • 2011-2014

    Business Banking Relationship Manager | PT Bank UOB Indonesia, Tangerang Branch

    As a Business Banking Relationship Manager, I had responsible to hunt new business banking credit customers for the bank, maintained relationship with some clients, and also analyzed their business before propose the business loan to the Credit Approval division.


  • 2013-2015

    Universitas Indonesia Master degree

    Faculty of Social and Political Science, Major in Communication Management
    GPA 3.80 (Cum Laude)

    I learned about some communications (particularly marketing communications) concepts and theories. When I was in class, I have got new knowledge about network society theory by Manuel Castells and Marketing 3.0 theory by Philip Kotler and Hermawan Kartajaya, and I have been interested in those theories. I use those theories for my thesis, to analyze the political marketing strategy of Indonesian new comer individual politician in network society era.

  • 2006-2010

    Universitas Indonesia Bachelor degree

    Faculty of Social and Political Science, Major in Political Science

    I learned about some political concepts and theories. I put my attention particularly to some political marketing topics. I have arranged undergraduate thesis about the use of political marketing by Indonesian new comer political party in 2009 election.

Skills & Things about me

Marketing communications
Content Marketing
Digital Marketing
Strategic Communications
Public Relations
Event Management


My latest projects

Rabu, 29 Juli 2015

Iklan Reksadanaku.com: Investasi Tidak Harus Berdasi


Iklan ini ditujukan untuk segmentasi anak muda yang berpotensi menjadi investor/nasabah, dengan insight yang didapat bahwa anak muda sebenarnya mampu dan penting untuk berinvestasi, namun banyak yang belum menyadari serta mereka merasa investasi bukanlah hal yang cocok untuk mereka. Oleh karenanya iklan ini mengandung pesan bahwa anak muda juga cocok berinvestasi, terlebih dengan Rp 100.000 mereka sudah bisa melakukannya.

Grand design/concept : Rifa Mulyawan & Asri Ramadhani
Copy writing: Rifa Mulyawan & Asri Ramadhani
Graphic design : Muhammad Rasis Ar Ravi

Iklan Reksadanaku.com: Suka Belanja, Tapi Gak Kira-Kira


(klik gambar untuk memperbesar)

Iklan ini ditujukan untuk segmentasi perempuan yang berpotensi menjadi investor/nasabah, dengan insight yang didapat bahwa mereka suka berbelanja, namun banyak yang tidak memperhatikan kondisi keuangannya. Oleh karenanya iklan ini mengandung pesan mengajak mereka untuk mengelola keuangannya dengan terlebih dahulu berinvestasi sebelum berbelanja.

Grand design/comcept : Rifa Mulyawan
Graphic design : Muhammad Rasis Ar Ravi

Resume Infografis Rifa Mulyawan

Ini adalah resume saya, yang dibuat dalam bentuk infografis.

Activities Experience

Volunteer, Committee, Organization

Kampus Update,

My partners and I founded Kampus Update (www.twitter.com/KampusUpdate and www.kampusupdate.com) as an online media for college students and fresh graduates to get some information about internship vacancies, programs, and other supplement informations.

Bedah Kampus UI 2009,
Event Program Manager

Bedah Kampus UI is one of the largest event held by BEM UI. As event program manager, I took responsibility of all the program activities at the event, I led some section heads, created concept and arranged the series of events.

BEM FISIP Universitas Indonesia 2008,
Head of Social Department

As a head of social department at BEM FISIP Universitas Indonesia, I led eight staffs to run the programs, such as helped a community of youth around the campus through community development program and persuaded students to love their social and nature environment.


Risk Management Certification, Level 1

Badan Sertifikasi Management Risiko

Risk Management Certification, Level 2

Lembaga Sertifikasi Profesi Perbankan

An Introduction to Marketing

University of Pennsylvania, Coursera Verified Certificates, License LB4V522MP3


Get in touch with me



Phone number

+(62) 856 9333 6266